cobble

E-commerce Sellersells like a senior hire.

It grows a brand's sales on four channels. It writes briefs from the content that is selling, decides which ads to scale or cut, finds and briefs creators, and runs the shop day to day.

TikTok ShopAmazonMetaShopify
See pricing →
AUAureliLast 30 daysAll channelsAll competitors
Export
Overview · Aureli revenue trending up by 5.2% this monthTracking 12 brands
RevenueViewsRank
Jun
NUNuvia$186k
SESela$178k
AUAureli$132k
PEPeko$94k
OROrin$84k
FebMarAprMayJunJul
Aureli competitors
Compare with the brands you track
BrandRevenue 30dViewsAmazon rank
1NUNuvia$186k4.14.2M#412
2SESela$178k23.6M#68891
3AUAureli$132k5.22.4M#1,204
4PEPeko$94k1.41.9M#2,310
5OROrin$84k0.81.1M#3,097240
CreatorsVideos
#CreatorTypePostsAvg. GMV
1H@hyejinskinAffiliate32%$4,120
2J@dewbyjulesOrganic43%$980
3M@minsooroutinePaid21%$760
4C@seoulglowdiaryAffiliate18%$640
5N@nightshelfcoOrganic14%$410
Products
214 SKUs, 3 out of stock
Barrier serum 50ml$32
Night balm$26
Cleansing oil$21
E-commerce Seller· Aureli
Read 214 SKUs, 3 out of stock
Compared Aureli with 12 tracked brands
Scored 177 pieces of content against the account
Drafting briefs for 3 creators
Ask me anything, or tell me what to do...

Sample workspace. Every figure shown is illustrative.

Brands we have worked with
MISSHAInertiaReencleWHIPPEDOne-day's youYUNEL28RuminaeAllbioNutats
Creator network
158,723in our pool
What it does

Everything that sells, analyzed and run.

Most tools stop at a dashboard. cobble does the work in the same place it does the thinking.

Brief from what is winning

cobble reads the videos breaking out in your category, ranks the hooks that carried them, and drafts the shot-by-shot brief.

Shot guide3 shots
First two seconds, say

“I stopped using seven products. These are the two that actually did it.”

0:00
1 Hook, to camera
0:07
2 Texture, back of hand
0:16
3 Hold it up, say the link
Your content, scored against your own account

Return per piece of content measured against your account average, with the rows that have too little evidence left without a verdict.

3.0× account return, 30 days177 pieces
Bottle interview / two-step4.8×
Ingredient close-up3.1×
Before after / six weeks2.1×
Studio pack shot / hero0.9×
Night routine / voiceover+12
The creators behind their best weeks

Find who posted into a competitor's standout week, reach out, brief them, and follow each one through to the sales they actually made.

Nuvia · weekly revenue12 wk
+142%
One queue for the whole shop

Every buyer question in one place, beside each product's price, stock and GMV, so nothing waits on someone remembering it.

5 questions today1 open
09:12
Is the 50ml back in stock?
replied in 7 min
11:40
Which shade for warm undertone?
replied in 12 min
13:05
Ships to Canada?
replied in 9 min
14:05
Order arrived damaged
still open
16:31
Fragrance and allergens?
replied in 21 min
How it knows

Any competitor's year, on one timeline.

Amazon rank and TikTok Shop sales, each with its own price beside it, plus every creator post, 365 days deep, with the moments that moved them marked.

CCompetitor AsampleFacial serums · 14 tracked ASINs
12-month window
Rank now
#163
from #4.8k · 12 mo
Products
14
tracked ASINs
New reviews
95
12 mo · median 4.5★
Est. sales / mo
$180k–$310k
modeled from rank
1Creator wave
Feb 5#4.9k → #2.0k
2First press pickup
Mar 5#2.2k → #1.4k
3Ads stack on the press
Apr 2#1.4k → #765
4Allure feature + creators
May 12#1.1k → #182
Amazonsales rankprice
TikTok Shopdaily salesprice
Creator posts per dayTikTokInstagram
JulAugSepOctNovDecJanFebMarAprMayJun
Content468 posts · 12 months
TikTok343Instagram125PR20Ads19
TOP
▶ 2.4M♡ 318k
@mirawellsFeb 8
▶ 1.1M♡ 142k
@jules.skinFeb 6
▶ 806k♡ 96k
@annahausMay 14
▶ 640k♡ 71k
@kaileewritesMay 13
▶ 412k♡ 44k
@thegloweffectApr 4
▶ 288k♡ 31k
@noorstudioMar 7
Creator roster94AllTikTokInstagramRepeat
#CreatorFollowersTTS GMVPostsEngagement
1@mirawells21.0% share · since Jan482k$84.2k91.24M
2@jules.skin15.1% share · since Feb311k$61.8k7890k
3@annahaus10.2% share · since Feb268k–6604k
4@kaileewrites7.1% share · since Mar97k$12.4k5421k
5@thegloweffect4.8% share · since Apr54k$8.9k4286k
6@noorstudio3.9% share · since Mar41k$6.1k4233k
7@petra.does2.9% share · since May33k–3171k
Use cases

Hand it a job. It does the work.

It has your shop, your competitors, and every post that has already sold for you.

Brief the three creators who accepted.

cobble

Both broke out on a claim before showing anything, so your hook opens that way and the pack shot is gone.

Hook say one of theseon screen: 7 products → 2

“I stopped using seven products. These are the two that actually did it.”

The shots use any, reorder freely

1
2
3

1 Hook, to camera · 2 Texture, back of hand · 3 Hold it up, say the link

TikTokEchoTik48s
Our team

Our own team runs brands with it every day.

cobble's operators run TikTok Shop, Amazon, Meta and Shopify for brands with E-commerce Seller, and what they learn goes back into the expert. Use the expert yourself, or hand the work to that team.

Experts

E-commerce SellerSubscribed
Next expert
Subscribe to the expert

Your team works with the expert in its own workspace. Routine work runs on its own, and the calls stay yours.

E-commerce Seller

$199/ month
  • + 3% of the sales it runs
  • + AI usage beyond the included amount
TikTok ShopAmazonMetaShopify
Hire our team

Our operators run your channels with the same expert, from the first audit to the weekly report.

Custom
  • Monthly fee + share of sales
  • Set after a free audit

Start withE-commerce Seller.

It runs content, ads, creators and shop operations the way a senior seller does. Our team can run it for you, too.